PromaxBDA is an entertainment marketing organization which hosts conferences and award competitions globally. In an effort to encourage Instagram engagement surrounding the awards competition and encourage members of the organization to register for our conferences, I launched the #FollowtheStatue campaign. #FollowTheStatue consisted of taking the real-life PromaxBDA statue around the world to follow its journey to the conference (and the award show at the end of the conference). Taking photos of the Statue in familiar places, the campaign consistently received the most engagement each month.

 

#FollowTheStatue – Trevi Fountain

#FollowTheStatue – Universal Studios

#FollowTheStatue – In a cockpit

#FollowTheStatue – Brooklyn Bridge